FOR IMMEDIATE RELEASE

RentCell Adds International Calling

September 15. 1999

RentCell Adds International Calling That Doesn't Require Calling Card!

  ATLANTA, GA., Sep. 15 /PRNewswire/ -- RentCell, inc -- One the fastest growing cell phone rental companies within the US -- announced today that international calling is now easier with RentCell's wireless phones.

  Now RentCell customers can place international calls without the complicated dialing associated with calling cards.  Customers may now place calls by speed dialing a local US number where they are presented with their remaining balance.  Then they simply dial 011 and their country code and phone number.  The call is automatically placed and when the call is complete their balance is updated.  

  '' Customers have been looking for easier ways to make international calls on wireless phones while keeping costs down, '' said Mr. Jeff Brahm, General Manager of RentCell. ''  With many of our customers traveling from abroad, this new dialing makes it even easier to place calls to their home country while offering competitive rates. ''

  RentCell -- a national provider of wireless cell phones for rental across the United States is a division of BHC, Corporation. Headquartered in Atlanta, Georgia, BHC provides products and services that save internet-savvy consumers and business money.

  The statements contained in this release contain forward-looking statements relating to such matters as anticipated financial performance, business prospects and similar matters. The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements. In order to comply with the terms of the safe harbor, the Company notes that a variety of factors could cause the Company's actual results and experience to differ materially from the anticipated results or other expenditures expressed in the Company's forward-looking statements. These factors include changes in the markets and/or regions currently served by the Company and in those markets and/or regions that the Company may expand into; and changes in the cell phone industry.